PACIFIC RESOURCE PARTNERSHIP TAKES ADVOCACY ONLINE

From Ho'oku, Second Quarter 2011

Recognizing the signifi cance of social media and its impact worldwide, The Pacifi c Resource Partnership (PRP) recently launched a rail advocacy campaign on twitter and Facebook.

PRP kicked off the campaign in May with a tweet up event for local social media infl uencers with updates on the project and the benefi ts of transit-oriented development (TOD) from key rail advocates. PRP Executive Director John White, Lance Wilhelm (Kiewit Building Group), Terrance Ware (City & County of Honolulu) and Jun Yang (Faith Action for Community Equity) spoke about the importance of garnering rail support for a project that will have economic and social benefi ts for years to come. The tweet up at Bonsai Restaurant vamped up supporters and made its way to twitter’s trending topics under the hashtag #prprail.